The folks at mocoNews.net awarded AOL Mobile Search a Silver medal today in a faceoff against other search engines for the query term "Olympics". Google and Yahoo tied for Gold and MSN got a bronze.
The key differentiator seems to be that Google and Yahoo show medal results and ranking while AOL doesn't. On the other hand AOL showed Olympic themed ringtones which we get source from Thumplay.
I think MocoNews' point is well taken. Ideally the recipe for the term "Olympics" should be Medal Results, News, News Pictures, Web Sites, Mobile Websites.
This is an awful lot of content to fit on a page but as mobile browsers become more full featured I can see mobile "One Clicks" being developed in the same way that AOL services such content for the desktop search.
In the meantime I'm glad we beat out MSN and have a good target in Yahoo! to shoot for.
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